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PT Business Blog: Price Integrity

For the most part, a key to being a successful personal trainer means having a bit of an entrepreneurial spirit. Some of us have it and others don’t. One of the most uncomfortable aspects to being a trainer is dealing with money. Good or bad, we become friends with many of our clients and asking for or having discussions about Money can be a tricky situation.

Within the bigger issue of dealing with money is the idea of price integrity. I have seen far too often trainers who have different rates for different clients. This usually happens because a potential client begins to negotiate the price down and the trainer is firm on the price. While it may not be easy to stay firm on a price, I feel like it is important to do to as a professional. At the end of the day, a personal trainer is running a business. There are very few businesses where a person can walk in and negotiate a lower price. This should apply to personal trainers as well. By maintaining a set fee structure you establish yourself further as a professional. In my experience, people will make their decission to work with you based on their connection with you and not $5 off of the session so don’t be afraid to be firm.

One way to seccessuflly deal with potential clients looking for a new deal is to offer incentives for working with you. Maybe a free session for every 20 sessions completed or something similar. This gives the client something that they may view as a deal without lowering your per session rate. Another thing that works well are package deals. Offer a lower rate if they purchase multiple sessions. This is a great compromise and works well with clients. There are plenty of other options out ther but my point is that in order to maintain a professional appearences, a trainer needs to establish his or her value and not waver from it.

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Exercise of the week: straight arm dumbbell pullover

The straight arm pullover is a great exercise which works the chest, abs and lats.

Equipment needed: dumbbells, flat surface or a bench.

Muscles used: pectoralis, latissimus dorsi, rectus abdominus, serratis anterior. photo

Start- start be lying supine (on your back) on a bench. Hold one dumbbell in each arm and with a straight arm, hold the dumbbells up so that your arm is perpendicular to the ceiling.

Movement- start by engaging your core and slowly lower one arm back behing your head. Make sure to maintain a straight arm throughout the movement and to keep the opposite arm in place. Lower the arm until it reaches either ear level or you feel discomfort in the shoulder or back. Slowly raise back to your starting position and alternate arms.

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Target Zones: Abs

Photograph (9)The “Target Zone” series of posts will cover the entire body as kind of a “How To” on working various body parts. Each week will focus on a different body parts and will include important tips on how to approach working out that part or the body.

The abdominal area is probably the part of the body which is most focused on in the fitness industry. Almost everywhere, waist side and abdominal definition are used as a way to measure a person’s fitness. Thousands of products claim to reduce belly fat or to give you washboard abs. It’s an industry in itself. Beyond all of the gimmicks there is a very straight forward way to work the abs, while it may not be as easy as taking a pill or working out 8 minutes a day, it’s effective and required a good amount of hard work.

More than any other area of the body, the abs need to be apporached from two different angles. Since most people will carry their extra weight in this area, fat loss needs to be one focus of abdominal training. The second focus will then be strengthening and developing the abs.

Losing fat in the belly can be a frustrating process. You can’t spot reduce when it comes to fat loss so you cannot focus on a particular area of the body and cause yourself to lose fat there. The body will lose fat wherever it wants so a person can do 10,000 crunches a day and it may have no affect on the fat loss. Losing fat in the belly, then, must become somewhat of an indirect process. A combination of diet, cardiovascular exercise and resistance training will cause the body to lose fat and hopefully some of that fat loss will be in the belly area. Recent studies have also suggested that resistance training causes fat tissue in the belly to be mobilized, thus reinforcing the importance of training with weights, even if you need to lose belly fat.

Developing the abdominal muscles is an area in which we have much more control over so as we lose the belly fat, a very defined area will start to show. It is important to understand that there are a lot of muscles in the area that need to be trained together in order to have a well defined core. The rectus abdominus is the muscle that most are focused on but it is important to work on the obliques, serratus anterior and the lower back in order to have the most aesthetically pleasing core. This means not only doing crunches but also various twisting, side bending and rotational exercises.

Like any other muscle group, it’s important to train the abs seriously. Often times, people will add 10 minutes at the end of a workout but if the goal is a 6-pack then you will need to work harder than that. I generally say to work the abs 2 days a week for at least 30 minutes at a time. It’s also important to add resistance to exercises that become too easy. If you can do 200 crunches at a time, it’s probably best to change it up and find an exercise that is a little more challenging.

Getting those washboard abs is not an easy process. It takes months and sometimes years of hard work. For many the effort is worth the reward but don’t be fooled by anyone or anything that claims to do it quickly.

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Exercise of the week: Jackknife

The Jackknife is a great abdominal exercise which requires a good amount of strength to perform.

Muscles used: rectus abdominus, psoas, obliques

Start: you should be lying supine (on your back) on a mat. The arms should be extended behind you and on the floor and the legs should be fully extended and together.

jackMovement: the movement consists of two movements performed together. Part one is to curl your upper body up with your arms guiding the body through the movement. You should only need to curl up a couple of inches off of the ground. (a common mistake is to sit up too high, be careful of that)
Part two of the movement is to simultaneously lift the legs up in the air. Keep the knees as straight as possible. Attempt to touch your toes, ankles or knees.

After touching, go back to the starting position and repeat.

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FItness Buzzwords (fact and fiction)

In the fitness industry today there are plenty of common buzz words that we hear all of the time. Unfortunately, they are used to sell a product or service and the general public will have an incorrect idea of what the word means. Occasionally, I will post about the various common buzzwords and try to give the real meaning compared to what the common thoughts are on those terms.

1. The Core– The Core is probably the most common buzzword in the industry today. Often times the core or core exercises are thought of as exercises that work out the rectus abdominus (the “six pack” muscle) involving some kind of instability or balance. Various products market themselves as being able to target the core and by doing so, the person using it will lose fat in the midsection.

the reality– In reality the core consists of several muscles, large and small. All of these muscles act on the midsection in some way or another. The goal of  training the core is not to get a six pack, washboard abs or to lose weight around the midsection. The real goal of core training is to enhance posture and stability by making the muscles work together in the correct patterns. Core training is an essential part of any program because those with a strong core can do a lot more than those without.

2. Tone up– Everybody seems to want to tone up and very often, especially women, they want to tone up without building muscle. The way people speak about muscle tone is almost as if the muscles are clay and can be molded into these really defined objects.

the reality– When people talk about muscle tone, they are usually referring to muscle definition. Having defined muscles consists of three things. First is that you need to have a decent amount muscle. A very skinny person with little muscle mass will not have much muscle tone or definition because there is nothing to show so you need to build muscle to “tone up.” Second is that you need to have low bodyfat. No matter how big the muscles are or how athletic a person is, if there is a lot of bodyfat, the muscles won’t look as defined. They are still there but not really visible if under layers of fat. The third thing that is needed is actually what muscle tone really is. Muscle tone refers to bodies state of readiness. This means the bodies ability to act quickly. Even at rest, a certain percentage of our muscles are still activating. This muscle activity is the muscle tone. Generally tone is developed through regular activity which is why athletes are usually very defined. Regular exercise will help increase the rate of activity but it’s important to change up the routine and perform athletic movements if possible. Athletes are generally very defined and this is because it’s their job to work out so their bodies are at a very high state of activity.

3. The lower abs– Most people carry a little extra fat around the midsection near or below the navel. Even very fit people tend to have it. This area just seems to be a place that the body likes to store extra fat. Obviously, as a result, people want to lose fat in this area and tons of products are out there claiming to work the lower abs. All of these products calim that by using them, they will assist in losing the fat in that area and developing a defined lower portion of the abdominal area.

the reality– Again, this subject like the one above almost needs to be broken into two separate areas. I will go into greater detail next week on training the abdominal area so for now I will focus on the idea of a separate lower abdominal area. The lower abs do not exist as an entity separate from the upper portion. It’s all one muscle and there is no way of targeting one portion over the other. Often times a person may feel pain in near the pelvis and think that they are working the lower abs but in reality they are feeling the pain in their hip flexors.

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Exercise of the week: Lunge with front raise

The exercise of the week this week is a great total body exercise. It is an intermediate level exercise so male sure you are comfortable with lunges, have good balance as well as shoulder strength before trying.

Items needed: barbell or a bodybar (dumbbells can also be used)

Muscles worked: quadriceps, hamstrings, gluteus maximus, deltoids, trapezius

Start- to begin, stand straight with your feet hip width apart. Hold that bar out in front of you at about shoulder width apart. The arms should be extended with a slight bend at the elbows.

Movement (a)– begin by taking a step forward. The step should be a comfortable distance, not too long and not too short, you should still feel balanced.

Movement (b)- this part of the movement will require that you do two things at the same time. First bend the back knee and drop down into a lunge. Second, at the same time, swing the bar overhead. Male sure to keep the elbows locked in place.

Movement (c)- from this position drive up through your front heel and back into the starting position. At the same time lower your arms back into the starting position.

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6 things to avoid at the gym (part 3)

5. Lat pull down behind the neck– this is an exercise which is dangerous for a couple of reasons. First of all, the behind the neck Lat Pull down is very bad for the shoulders. Pulling behind the neck puts unnecessary stress on the rotator cuff muscles because it well beyond our natural range of motion. Over time, this excessive stress can lead to a major shoulder injury. The second problem is that people often injure themselves while doing this exercise by hitting their occipital bone. This is the bone in the back of the cranium which sticks out.

Alternative: an alternative to this is to do a pull down to your chest. It works the lats just as well without stressing the shoulders.

6. Abdominal frame- unlike some of the other things on this lost, the abdominal frame is not something that will injure you, it’s just a useless piece of equipment unless the person using it is very weak. Like many other devices marketed as being able to give it’s user washboard abs, the abdominal frame is used by many. The problem is that it allows you to use your arms as a guide through the movement, which takes much of the strain off of the abdominal area. If the goal is to get a good abdominal workout, this is very inefficient.

Alternative: A great alternative to this would be to do regular crunches. While they are harder, you will target the abs directly and not be using them passively as with the abdominal frame.

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Personal Training Business Blog: 5 ways to make home workouts more interesting.

As someone with over 6 years of experience as an in-home personal trainer I have learned that creativity and change are the keys to maintaining a solid level of enthusiasm in my clients. The challenge with in home personal training is that the trainer is very limited in what he or she has available. This means that the trainer needs to think outside of the box in order to keep dynamic and interesting sessions.  The following are 5 ideas to keep sessions new and interesting.

1. Eyes closed- A very easy way to make almost any exercise more challenging is to do it with your eyes closed. Try completing a lunge or flys on a ball with your eyes closed. It’s not easy. Closing your eyes forces the body to rely on proprioceptors and it’s a great way add variety to an exercise.

2. Progression- The principle of progression is known by all trainers and it should be applied with exercises. Just about any exercise has countless progressions and regressions. If you do the same exercises week after week with the same client, it can get boring very quickly. A great way around this is to progress the core exercises. Adding rotation, changing hand positioning, working on one leg, these are all ways to progress an exercise. Take push ups for example. You can use a staggered grip, an unstable surface, twist into a side plank as ways to make them different.

3. Intervals- Interval training is a great way to make a workout different. Intervals, especially using the HIIT method, will keep the client moving and working at a pace that they won’t really think about the exercises that they are doing. Even if you don’t change the exercises, varying the intervals will be enough to keep the client from being bored.

4. Boxing- Boxing is an awesome way to add variety to a workout. The fact is that people like to punch things so boxing serves as great stress relief. The basics are easy enough to learn and 5-10 minutes in the beginning or end of a workout work really well. You will need boxing gloves and mitts, and it’s important to learn punching technique as well as how to hold pads.

5. Use household items- Be creative. Almost anything in the apartment can be used for a workout. Stack 2 phonebooks for a step, climb stairs, use a chair for dips or use water bottles as weights. Look around the apartment or house and be creative, clients appreciate that and it places you a step ahead of everyone else.

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Ask the trainer

Question: Ryan, I currently weigh 125 lbs. I have pretty much been the same weight my entire adult life but over the past 3 years, my body has changed dramatically. Even though my weight gas stayed the same, my body has changed for the worse. I’m flabbier, my clothes don’t fit and I feel bad. How is this possible and how can I turn my fat into muscle?

Answer: Your situation is a very common one and it is not at all strange that your body has changed while the weight stayed the same. I don’t know your age but as we get older, our bodies naturally gain fat. What has probably happened is that over the past few years, you gained bodyfat due to diet and inactivity. You lost lean weight and gained fat weight. Since your total calories probably haven’t changed, your weight stayed the same while your body changed. A good way to look at this phenomenon is to consider this. 5 lbs of fat takes up about 4 times the surface area as 5 lbs of muscle. So if over time, you gain even 5 lbs of fat while losing 5 lbs of muscle, your body will look a lot different while maintaining the weight.

To answer the second part of your question, it’s a common misconception that one can turn fat into muscle. Unfortunately, these are two independent processes which tend to work together but need to be approached separately. The first part is losing fat weight and the second part is building lean weight. Losing fat weight takes a combination of three things. First, the diet needs to be healthy and low in fat and sugar. Second, is that you need cardiovascular activity. Third is that you need to build muscle, in order to increase your metabolism and burn more at rest. The second part, building lean weight or muscle, is achieved primarilly through resistence training with weights. Hope this helps and feel free to comment.

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6 things to avoid at the gym (part 2)

3- Leg Extension Machine: the leg extension can me found in almost every gym, it’s a staple. Unfortunately it’s a staple which can cause serious injury to the knees. The problem when using the leg extension is that the movement combined with weights creates great shearing forces at the knees. While one may not injure themselves after one use, there is a cumulative effect each time the machine is used causing injury sooner or later. In addition to this, it’s not a very functional piece of equipment and a person would be better served on other things.

Alternative: there are a couple of great alternatives. One would be to perform square. Squats are great for the quads while also being a very functional exercise which works everything. A machine alternative would be to use the Leg Press with one leg. This is a great multi joint exercise which works the quads with little stress on the knee.

4- Weight lifting belts. Weight lifting belts are becoming less and less common with very good reason. The idea is that the belt will assist it’s user in being more stable. This added stability, then, will cause the person to lift heavier weights. Proponents also say that the belt had the added psychological benefit of making it’s user feel more support. The problem with the weight lifting belt is that it’s use slows the development of the core muscles. The muscles in our core are meant to provide support. They need to be loaded with weight in order to get stronger. By using a belt, these muscles have no need to be engaged and so the core is not properly developed. What happens is that the surrounding muscles get stronger but the core doesn’t leaving the very strong possibility for injury when not using the belt.

Alternative: A great alternative can be to wear an elastic band around the waist. While this will not provide support, it will force the user to engage the core and develope those important muscles.

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